Apparel Group marks Eid with gifting drive at Rashid Center

By AI, Created 9:10 AM UTC, May 22, 2026, /AGP/ – Apparel Group partnered with Sarah Abdallah and Rashid Center for People of Determination in Dubai to donate Eid outfits and create a celebration for children ahead of Eid Al Adha. The visit underscored the retailer’s community outreach and the center’s role in supporting children of determination in the UAE.

Why it matters: - The Eid initiative aimed to bring comfort and joy to children at Rashid Center for People of Determination during a period marked by emotional and educational strain. - The visit highlighted a community-focused effort tied to inclusion, compassion and support for children of determination in the UAE.

What happened: - Apparel Group partnered with philanthropist, director-producer and Rashid Center Ambassador Sarah Abdallah for an Eid gifting visit in Dubai. - The company donated Eid outfits to children at Rashid Center for People of Determination. - Participating brands included R&B, Babies & More, LC Waikiki, TOMS and Herschel. - Rashid Center Founder Mariam Othman was present during the visit. - The initiative took place ahead of Eid Al Adha.

The details: - Apparel Group said the visit reflected its humanitarian focus under Founder and Chairwoman Mrs. Sima Ganwani Ved. - The initiative came after children faced challenges linked to online schooling and recent regional tensions. - Sarah Abdallah has worked with Rashid Center for years through advocacy and humanitarian work. - Apparel Group’s media team documented the visit as part of broader awareness efforts around inclusion and community responsibility. - Rashid Center for People of Determination provides specialized education, therapy and care programs for children and young adults of determination. - Apparel Group said it is a Dubai-based multibillion-dollar conglomerate founded in 1996 with more than 2,500 stores, 85-plus international brands and a presence in 14 countries. - The retailer’s portfolio includes Tommy Hilfiger, Skechers, ALDO, Charles & Keith and Tim Hortons.

Between the lines: - The event linked a consumer brand’s seasonal charitable activity with a high-visibility local institution, giving the outreach a public-facing community angle. - The presence of Rashid Center’s founder and a well-known ambassador helped frame the visit as both a donation drive and a recognition of the center’s mission.

What’s next: - Apparel Group is likely to continue positioning community and humanitarian activity as part of its broader brand identity. - Rashid Center will keep relying on partnerships and support to sustain programs for children and young adults of determination.

The bottom line: - The Eid visit was a small but visible example of corporate giving tied to inclusion, celebration and local community impact.